Like many industries, the fleet graphics world is constantly evolving. As experts in the fleet branding space, we see these changes up close every day, whether driven by sustainability efforts, aesthetic shifts, or safety concerns, the trends emerging in fleet graphics are worth keeping an eye on.

Here are some of the most recent themes we’ve noticed recently at HEX Graphics.

Eco-Friendly Themes

Sustainability has become a major driver of innovation in fleet graphics. Companies are increasingly looking for greener alternatives to traditional vinyl solutions.

Our Vinyl360 solution offers a recyclable option for fleet wraps, leading the way in this eco-conscious shift. More companies are focusing on sustainability, and we are seeing an increased preference for recyclable vinyl materials. 

This trend aligns with the broader move towards greener practices in the automotive industry, as more businesses prioritise reducing their environmental impact through fleet branding.

Minimalistic and Clean Designs

Minimalism is gaining momentum in fleet branding. Half wraps, for instance, are becoming more popular, offering a streamlined design approach that uses less material. This not only helps lower costs but also contributes to environmental goals, supporting the demand for eco-friendly branding solutions.

In addition to its practical benefits, minimalistic design allows for greater visual impact. By reducing design elements, brands can emphasise key messaging and logos, making them stand out more effectively. The "less is more" approach is proving to be a powerful tool for businesses wanting to create a striking yet simple brand presence.

Reflective Graphics

For companies where safety is paramount, reflective graphics have become a must-have design feature. Used by some of the nation’s largest fleets, reflective graphics enhance visibility, especially in low-light conditions, making them a practical choice for roadside fleets and others where safety is a top concern.

Because of this emerging trend, we recently invested in a specialist technology to print reflective graphics, to help our customers achieve this safety easier.

At HEX Graphics, we’re proud to be at the forefront of these changes, helping fleets create impactful designs that meet the needs of today’s market.

Looking to stay ahead of the curve? Get in touch with us  to explore how we can elevate your fleet branding with these latest trends!